This article about delivering a sustainable small website is one of the most inspiring things I’ve read in weeks. It made me think about the true costs of the web revolution and made me think again about the environmental claims we make about moving paper processes online. Green energy and clean websites are entirely possible but will people pay the premium for it?

Finally like all truly great pieces it offered some practical insight into problems I have been grappling with in my work. The observation that small, fast loading server-rendered pages are the same as client-side SPAs but more energy efficient is a great insight.

However the best was the idea of simplifying the navigation into its own page. This one thing is a piece of genius that hundreds of man-years of UX research have failed to discover.

Thinking about the energy cost of our websites is also a great proxy for thinking about the cost basis for our infrastructure and where we want to put our processing effort.