You can see the reportage in these two liveblogs: Day 1 and Day 2 (note the terrible naming conventions). The theme of the hackday was “growth”. For the most part I took the theme to mean growth hacking and I did a lot of work along those lines which is difficult to talk publicly about.
However my prior lunchtime hacks had revealed to me that one of the fundamental problems the Guardian has is the volume of content it produces. This is not inherently a bad thing but the key thing to understand is that there is vastly more content than can fit onto what are called “fronts” in the jargon. A front is something like the front page of the site or the Environment section. These fronts produce a lot of traffic to content and for regular readers they are the essential navigation tool for the Guardian’s content.
Therefore I was interested in how we consider the dimension of time and perhaps use it to our advantage to help present content. This aspect of my hackday work is more open because actually I need a lot of help to understand to and because I’ve made some effort to try and use the public Content API rather than our internal content.
I called this work the “Time Trilogy” because it consists of three web apps that each use time as a way of accessing Guardian content.
The three apps are Guardian Word Count which was the original and gives you a sense of the challenge of navigating the content. It is also pretty fun to watch during the day and see the words tick up. So the Word Count spawned TickTickTick and Guardian In Review. TickTickTick is really a daily content explorer and was the first tool I needed to start sorting and exploring the breakdown of what we produce. It is a tool at its heart for exploring the daily news cycle. In Review is slightly different, it takes the one hundred most popular pieces of content over the last seven days and renders it. Initially I wanted it to be a kind of automatically generated magazine but actually looking at what people liked meant that I couldn’t make my initial idea work. People really like videos of meteors and Russian car crashes. What it is now is a way to explore material in the medium term, for content that perhaps has left the news cycle but is still relevant.
Neither app is really finished and the way I work is that I am very reliant on having working software to understand what I am doing and what is wrong or right about my approach. TickTickTick is much closer to being a complete product than In Review and it is providing more insight into the nature of the content being produced. For example there is a massive cluster of material between three and five minutes long.
I am going to continue to work on the apps because they help give me feedback into my work and ultimately these prototypes and toys tend to graduate into working components or theory on the main site itself. I may blog a bit more about them individually as I move them closer to something that genuinely creates value. I’m curious about feedback but acting on it is limited by my aims for the apps and realistically the time I have available.
I also wanted to talk a little bit about how I was working this hack day because I decided to reject advice and work solo rather than part of a team (although I did a little bit of backseat driving on the online magazines product and I did come up with the idea that actually won the hackday (and will hopefully be implemented and awesome)). Working alone does mean that your creations are going to be quite rough but it helps cover a lot of ground, I ended up doing five hacks and working on a total of seven. Working with other people means communicating well whereas solo you just need to express what you want very quickly.
My preferred tool for these kinds of hacks is Python on App Engine, which is what I use for my lunchtime hacks and for which I have a standard application template. With each new application that I do I can start to move the common patterns into the template. To avoid having to faff around with testing I use a loosely functional paradigm that I’ve carried over from Wazoku. It generally works quite well but there are a lot of rules to doing it.
This time around I was doing a bit more frontend work than my day job requires because I was working solo. Again having the startup experience was useful because I was more rediscovering a skillset than learning it. Hacks also means selecting your platform and choosing for optimal output.
For that reason I only targeted Firefox and Chrome (Firefox was actually easier to develop for in terms of standards) and I made liberal use of client-side Less and Coffeescript. I was impressed with how good the error-handling was in both. An obscure bug can wipe out all the productivity gains of a higher-order language but both worked great for me.
When I say I made use of SMACSS essentially what I did was namespace my classes to produce simple selectors. This did get me out of a problem I had in In Review so while it is truly the ugliest CSS standard and I suspect in time we may come to hate its rejection of rich functionality I concede that it is effective. Expect to see some of it applied to the main website sometime soon.
Knockout isn’t that popular in the department due to performance issues at a particular level of complexity but for me it did a brilliant job of simply syncing the visual DOM to the data feeds. I was really happy with it, other people were using AngularJS for more dynamic applications but they also had a lot more code than I did and again working solo less is so much more.
It was nice to do something outside the run of normal work and one thing that is quite cool about the hackday is that you can use it to tackle a technology that is entirely new to you and not have to worry about whether you succeed or fail.
Next time (May I believe) I think I want to learn about browser plugins as this is a way of producing better functionality for the Guardian without the hassle of having to make it work for the general population of browsers. Some people’s hacks this time around could have been released to the app/plugin stores and we could have been getting valuable user feedback by now.